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How to Measure the Success or Failure Rate of a New Product Strategy in Competitive Markets

Ireneusz P. Rutkowski

Ireneusz P. Rutkowski

Department of Market Research and Services Management, Institute of Marketing, Poznań University of Economics and BusinessPoznań, Poland
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Rutkowski, Ireneusz P.
  
Nov 10, 2022
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Published Online: Nov 10, 2022
Page range: 27 - 44
DOI: https://doi.org/10.2478/minib-2022-0014
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© 2022 Ireneusz P. Rutkowski, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Rutkowski, Ireneusz P. ORCID Icon
Department of Market Research and Services Management, Institute of Marketing, Poznań University of Economics and BusinessPoznań, Poland
Language:
English
Publication timeframe:
4 times per year
Journal Subjects:
Business and Economics, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Development, Change Management, Cooperation, Key Competences in Scholarly Research
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