How to Measure the Success or Failure Rate of a New Product Strategy in Competitive Markets
Ireneusz P. Rutkowski
Department of Market Research and Services Management, Institute of Marketing, Poznań University of Economics and BusinessPoznań, Poland
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10 nov. 2022
À propos de cet article
Publié en ligne: 10 nov. 2022
Pages: 27 - 44
DOI: https://doi.org/10.2478/minib-2022-0014
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© 2022 Ireneusz P. Rutkowski, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Rutkowski, Ireneusz P.
Department of Market Research and Services Management, Institute of Marketing, Poznań University of Economics and BusinessPoznań, Poland