A study of social media influencer marketing strategy adjustment based on big data analysis
11 lis 2024
O artykule
Data publikacji: 11 lis 2024
Otrzymano: 15 cze 2024
Przyjęty: 05 paź 2024
DOI: https://doi.org/10.2478/amns-2024-3159
Słowa kluczowe
© 2024 Yuan Zhou., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Zhou, Yuan
School of Control and Engineering, Wuxi Institute of TechnologyWuxi, China
Graduate School of Management, Management and Science UniversityShah Alam, Malaysia