A study of social media influencer marketing strategy adjustment based on big data analysis
11 nov 2024
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Publicado en línea: 11 nov 2024
Recibido: 15 jun 2024
Aceptado: 05 oct 2024
DOI: https://doi.org/10.2478/amns-2024-3159
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© 2024 Yuan Zhou., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Zhou, Yuan
School of Control and Engineering, Wuxi Institute of TechnologyWuxi, China
Graduate School of Management, Management and Science UniversityShah Alam, Malaysia