A study of social media influencer marketing strategy adjustment based on big data analysis
11 nov. 2024
À propos de cet article
Publié en ligne: 11 nov. 2024
Reçu: 15 juin 2024
Accepté: 05 oct. 2024
DOI: https://doi.org/10.2478/amns-2024-3159
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© 2024 Yuan Zhou., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Zhou, Yuan
School of Control and Engineering, Wuxi Institute of TechnologyWuxi, China
Graduate School of Management, Management and Science UniversityShah Alam, Malaysia