A study of social media influencer marketing strategy adjustment based on big data analysis
11 nov 2024
INFORMAZIONI SU QUESTO ARTICOLO
Pubblicato online: 11 nov 2024
Ricevuto: 15 giu 2024
Accettato: 05 ott 2024
DOI: https://doi.org/10.2478/amns-2024-3159
Parole chiave
© 2024 Yuan Zhou., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Zhou, Yuan
School of Control and Engineering, Wuxi Institute of TechnologyWuxi, China
Graduate School of Management, Management and Science UniversityShah Alam, Malaysia