À propos de cet article
Publié en ligne: 25 mars 2015
Pages: 152 - 162
DOI: https://doi.org/10.1515/genst-2015-0011
Mots clés
© ELENA MARIA EMANDI
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
This work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender dimension is enmeshed with the interesting issue of national features in connection with such stereotypes.