<abstract xmlns="http://www.w3.org/1999/xhtml"><p>This work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender dimension is enmeshed with the interesting issue of national features in connection with such stereotypes.</p></abstract>

This work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender dimension is enmeshed with the interesting issue of national features in connection with such stereotypes.

The Trap Of Stereotypes In Romanian Commercials Involving Seniors

“Ştefan cel Mare” University, Suceava, Romania, 13, Universităţii St, 720229, Suceava

Gender Studies

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

{"article-title":"The Trap Of Stereotypes In Romanian Commercials Involving Seniors"}

This work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender...

The Trap Of Stereotypes In Romanian Commercials Involving Seniors

Publié en ligne: 25 mars 2015

Pages: 152 - 162

DOI: https://doi.org/10.1515/genst-2015-0011

Mots clés
commercials, discrimination, gender role, power, semio-stylistic approach, stereotype

© ELENA MARIA EMANDI

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

The Trap Of Stereotypes In Romanian Commercials Involving Seniors

Publié en ligne: 25 mars 2015

Pages: 152 - 162

DOI: https://doi.org/10.1515/genst-2015-0011

Mots cléscommercials, discrimination, gender role, power, semio-stylistic approach, stereotype

© ELENA MARIA EMANDI

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.

Mots clés
commercials, discrimination, gender role, power, semio-stylistic approach, stereotype