About this article
Published Online: Mar 25, 2015
Page range: 152 - 162
DOI: https://doi.org/10.1515/genst-2015-0011
Keywords
© ELENA MARIA EMANDI
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
This work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender dimension is enmeshed with the interesting issue of national features in connection with such stereotypes.