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Publicado en línea: 25 mar 2015
Páginas: 152 - 162
DOI: https://doi.org/10.1515/genst-2015-0011
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© ELENA MARIA EMANDI
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
This work is intended to highlight from a semio-stylistic point of view the way in which older people are portrayed in Romanian commercials. The gender dimension is enmeshed with the interesting issue of national features in connection with such stereotypes.