Accès libre

The Trap Of Stereotypes In Romanian Commercials Involving Seniors

À propos de cet article

Citez

Acevedo, Claudia Rosa. 2010. “A Content Analysis of the Roles Portrayed by Women in Commercials: 1973-2008.” Remark – Revista Brasileira de Marketing 9/3:170-196.10.5585/remark.v9i3.2201Search in Google Scholar

Aronovsky, A and Furnham, A. 2008. “Gender Portrayals in Food Commercials at Different Times of the Day.” Communications 33/2:169-190.10.1515/COMMUN.2008.010Search in Google Scholar

Brannon, Linda. 2002. “Gender Stereotypes: Masculinity and Femininity” in Psychological Perspectives 3 [Online] Available: http://www.ablongman.com/partners_in_psych/PDFs/Brannon/Brannon_ch07.pdf [Accessed August 15 2014].Search in Google Scholar

Espinar-Ruiz Eva and González-Díaz Cristina. 2012. “Gender Portrayals in Food Commercials: A Content Analysis of Spanish Television Advertisements.” Observatorio Journal 6/4:109-126.10.15847/obsOBS642012586Search in Google Scholar

Kang, M.E. 1997. “The Portrayal of Women's Images in Magazine Advertisements: Goffman's Gender Analysis Revisited.” Sex Roles 37/11-12:979-997.10.1007/BF02936350Search in Google Scholar

Lacey, N.1998. Image and Representation: Key Concepts in Media Studies. London: Macmillan Press Ltd.10.1007/978-1-349-26712-5_6Search in Google Scholar

Royo, M. Aldas, J. Kuster, I. and Vila, N. 2007. “Adaptation of Marketing Activities to Cultural and Social Context: Gender Role Portrayals and Sexism in Spanish Commercials.” Sex Roles 58:379-390. [Online]. Available: http://link.springer.com/article/10.1007/s11199-007-9341-y [Accessed August 10 2014].10.1007/s11199-007-9341-ySearch in Google Scholar

Vernon Joetta A. Williams Jr. J. Allen Phillips Terry Wilson Janet. 1990. “Media Stereotyping: A Comparison of the Way Elderly Women and Men Are Portrayed on Prime-Time Television.” Sociology Department, Faculty Publications. Paper 5. [Online] Available: http://digitalcommons.unl.edu/cgi/viewcontent.cgi?article=1004&context=sociologyfacpub [Accessed August 28 2014].Search in Google Scholar

eISSN:
2286-0134
ISSN:
1583-980X
Langue:
Anglais
Périodicité:
Volume Open
Sujets de la revue:
Social Sciences, Sociology, other