Project Valuation and Risk Assessment in Food Product Development: Evidence from Fuzzy Real Option Valuation

Published Online: Aug 11, 2021

Page range: 38 - 52

Received: Feb 02, 2021

Accepted: Apr 07, 2021

DOI: https://doi.org/10.2478/plua-2021-0006

Keywords

new products, project valuation, sensitivity and real option analysis, uncertainty, fuzzy numbers

© 2021 Irina Pilvere et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.