Project Valuation and Risk Assessment in Food Product Development: Evidence from Fuzzy Real Option Valuation

Pubblicato online: 11 ago 2021

Pagine: 38 - 52

Ricevuto: 02 feb 2021

Accettato: 07 apr 2021

DOI: https://doi.org/10.2478/plua-2021-0006

Parole chiave

new products, project valuation, sensitivity and real option analysis, uncertainty, fuzzy numbers

© 2021 Irina Pilvere et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.