The Use of Social Media in City Marketing Communication with Residents and Tourists – User Segmentation

Published Online: Mar 27, 2023

Page range: 27 - 32

Received: Nov 23, 2022

Accepted: Jan 02, 2023

DOI: https://doi.org/10.2478/pjst-2023-0005

Keywords

social media, marketing communication, tourist city

© 2023 Piotr Gryszel et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.