The Use of Social Media in City Marketing Communication with Residents and Tourists – User Segmentation
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27 mars 2023
À propos de cet article
Publié en ligne: 27 mars 2023
Pages: 27 - 32
Reçu: 23 nov. 2022
Accepté: 02 janv. 2023
DOI: https://doi.org/10.2478/pjst-2023-0005
Mots clés
© 2023 Piotr Gryszel et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Gryszel, Piotr
Faculty of Management, Wroclaw University of Economics and Business
Pełka, Marcin
Faculty of Economics and FinancePoland
Zawadzki, Piotr
Faculty of Management, Wroclaw University of Economics and Business