The Use of Social Media in City Marketing Communication with Residents and Tourists – User Segmentation

Pubblicato online: 27 mar 2023

Pagine: 27 - 32

Ricevuto: 23 nov 2022

Accettato: 02 gen 2023

DOI: https://doi.org/10.2478/pjst-2023-0005

Parole chiave

social media, marketing communication, tourist city

© 2023 Piotr Gryszel et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.