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Polish Journal of Sport and Tourism
Volume 30 (2023): Issue 1 (March 2023)
Open Access
The Use of Social Media in City Marketing Communication with Residents and Tourists – User Segmentation
Piotr Gryszel
Piotr Gryszel
Faculty of Management, Wroclaw University of Economics and Business
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Gryszel, Piotr
,
Marcin Pełka
Marcin Pełka
Faculty of Economics and Finance
Poland
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Pełka, Marcin
and
Piotr Zawadzki
Piotr Zawadzki
Faculty of Management, Wroclaw University of Economics and Business
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Zawadzki, Piotr
Mar 27, 2023
Polish Journal of Sport and Tourism
Volume 30 (2023): Issue 1 (March 2023)
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Published Online:
Mar 27, 2023
Page range:
27 - 32
Received:
Nov 23, 2022
Accepted:
Jan 02, 2023
DOI:
https://doi.org/10.2478/pjst-2023-0005
Keywords
social media
,
marketing communication
,
tourist city
© 2023 Piotr Gryszel et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
