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From Mundane to Creative: How AI Unburdens Sales Agents

Xueming Luo

Xueming Luo

Charles Gilliland Distinguished Chair Professor of Marketing, Professor of Strategy and MIS, Fox School of Business and Management, Temple UniversityPhiladelphia, USA
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Luo, Xueming
, 
Nan Jia

Nan Jia

Dean's Associate Professor in Business Administration, Marshall School of Business, University of Southern CaliforniaLos Angeles, USA
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Jia, Nan
, 
Zheng Fang

Zheng Fang

Professor of Marketing, Information Systems and Strategic Management, Business School of Sichuan UniversityChengdu, China
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Fang, Zheng
 and 
Chengcheng Liao

Chengcheng Liao

Postdoc Researcher of Marketing and Information Systems, Business School of Sichuan UniversityChengdu, China
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Liao, Chengcheng
  
Apr 25, 2024
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Published Online: Apr 25, 2024
Page range: 30 - 35
DOI: https://doi.org/10.2478/nimmir-2024-0005
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© 2024 Xueming Luo et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Jia, N., Luo, X., Fang, Z., & Liao, C. (2023). When and How Artificial Intelligence Augments Employee Creativity. Academy of Management Journal, 66(4). doi:10.5465/amj.2022.0426 JiaN. LuoX. FangZ. LiaoC. 2023 When and How Artificial Intelligence Augments Employee Creativity Academy of Management Journal 66 4 10.5465/amj.2022.0426 Open DOISearch in Google Scholar

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English
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2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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