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From Mundane to Creative: How AI Unburdens Sales Agents

Xueming Luo

Xueming Luo

Charles Gilliland Distinguished Chair Professor of Marketing, Professor of Strategy and MIS, Fox School of Business and Management, Temple UniversityPhiladelphia, USA
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Luo, Xueming
, 
Nan Jia

Nan Jia

Dean's Associate Professor in Business Administration, Marshall School of Business, University of Southern CaliforniaLos Angeles, USA
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Jia, Nan
, 
Zheng Fang

Zheng Fang

Professor of Marketing, Information Systems and Strategic Management, Business School of Sichuan UniversityChengdu, China
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Fang, Zheng
 et 
Chengcheng Liao

Chengcheng Liao

Postdoc Researcher of Marketing and Information Systems, Business School of Sichuan UniversityChengdu, China
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Liao, Chengcheng
  
25 avr. 2024
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Publié en ligne: 25 avr. 2024
Pages: 30 - 35
DOI: https://doi.org/10.2478/nimmir-2024-0005
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© 2024 Xueming Luo et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Jia, N., Luo, X., Fang, Z., & Liao, C. (2023). When and How Artificial Intelligence Augments Employee Creativity. Academy of Management Journal, 66(4). doi:10.5465/amj.2022.0426 JiaN. LuoX. FangZ. LiaoC. 2023 When and How Artificial Intelligence Augments Employee Creativity Academy of Management Journal 66 4 10.5465/amj.2022.0426 Open DOISearch in Google Scholar

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Sujets de la revue:
Affaires et économie, Économie politique, Finances publiques et théorie fiscale, Gestion d'entreprise, Marketing, vente, relation clients, Management, organisation, gouvernance d'entreprise, Gestion d’entreprise, autres
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