From Mundane to Creative: How AI Unburdens Sales Agents

Charles Gilliland Distinguished Chair Professor of Marketing, Professor of Strategy and MIS, Fox School of Business and Management, Temple UniversityPhiladelphia, USA

Jia, Nan

Dean's Associate Professor in Business Administration, Marshall School of Business, University of Southern CaliforniaLos Angeles, USA

Fang, Zheng

Professor of Marketing, Information Systems and Strategic Management, Business School of Sichuan UniversityChengdu, China

Liao, Chengcheng

Postdoc Researcher of Marketing and Information Systems, Business School of Sichuan UniversityChengdu, China

Language:: English

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other

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From Mundane to Creative: How AI Unburdens Sales Agents

Xueming Luo

Nan Jia

Zheng Fang

Chengcheng Liao

Published Online: Apr 25, 2024

Page range: 30 - 35

DOI: https://doi.org/10.2478/nimmir-2024-0005

KeywordsAI Support, Sales Assistance, Sales Calls, Creativity, Organizational Behavior

© 2024 Xueming Luo et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

Keywords
AI Support, Sales Assistance, Sales Calls, Creativity, Organizational Behavior