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Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts

David A. Schweidel

David A. Schweidel

Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing, Goizueta Business School, Emory University
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Schweidel, David A.
, 
Martin Reisenbichler

Martin Reisenbichler

University of Hamburg
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Reisenbichler, Martin
 and 
Thomas Reutterer

Thomas Reutterer

Vienna University of Economics and Business
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Reutterer, Thomas
  
Apr 25, 2024
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Published Online: Apr 25, 2024
Page range: 24 - 29
DOI: https://doi.org/10.2478/nimmir-2024-0004
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© 2024 David A. Schweidel, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

FIGURE 1

The Opportunities for LLMs in Marketing
The Opportunities for LLMs in Marketing

FIGURE 2

Overview steps of a (semi)automated SEO content writing machine
Overview steps of a (semi)automated SEO content writing machine
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Language:
English
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Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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