Open Access

Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts

David A. Schweidel

David A. Schweidel

Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing, Goizueta Business School, Emory University
Search for this author on
Sciendo|Google Scholar
Schweidel, David A.
, 
Martin Reisenbichler

Martin Reisenbichler

University of Hamburg
Search for this author on
Sciendo|Google Scholar
Reisenbichler, Martin
 and 
Thomas Reutterer

Thomas Reutterer

Vienna University of Economics and Business
Search for this author on
Sciendo|Google Scholar
Reutterer, Thomas
  
Apr 25, 2024
Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts's Cover Image
About this article
Previous Article
Next Article
Cite
Download Cover
Published Online: Apr 25, 2024
Page range: 24 - 29
DOI: https://doi.org/10.2478/nimmir-2024-0004
Keywords
© 2024 David A. Schweidel, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Schweidel, David A.
Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing, Goizueta Business School, Emory University
Reisenbichler, Martin
University of Hamburg
Reutterer, Thomas
Vienna University of Economics and Business
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
Journal RSS Feed