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NIM Marketing Intelligence Review
Volume 16 (2024): Issue 1 (May 2024)
Open Access
Moving Beyond ChatGPT: Applying Large Language Models in Marketing Contexts
David A. Schweidel
David A. Schweidel
Rebecca Cheney McGreevy Endowed Chair and Professor of Marketing, Goizueta Business School, Emory University
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Schweidel, David A.
,
Martin Reisenbichler
Martin Reisenbichler
University of Hamburg
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Reisenbichler, Martin
and
Thomas Reutterer
Thomas Reutterer
Vienna University of Economics and Business
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Reutterer, Thomas
Apr 25, 2024
NIM Marketing Intelligence Review
Volume 16 (2024): Issue 1 (May 2024)
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Published Online:
Apr 25, 2024
Page range:
24 - 29
DOI:
https://doi.org/10.2478/nimmir-2024-0004
Keywords
Large Language Models
,
Content Marketing
,
Search Engine Optimization
,
Human-Machine Collaboration
© 2024 David A. Schweidel, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
