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NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
Open Access
Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs
Stefano Puntoni
Stefano Puntoni
,
Rebecca Walker Reczek
Rebecca Walker Reczek
,
Markus Giesler
Markus Giesler
and
Simona Botti
Simona Botti
| Oct 26, 2022
NIM Marketing Intelligence Review
Volume 14 (2022): Issue 2 (November 2022)
MarTech and SalesTech
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Published Online:
Oct 26, 2022
Page range:
25 - 29
DOI:
https://doi.org/10.2478/nimmir-2022-0013
Keywords
Artificial Intelligence (AI)
,
Marketing Technology
,
Data Capture
,
Data Classification
,
Surveillance
,
Algorithmic Biases
© 2022 Stefano Puntoni et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.