Accès libre

Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs

Stefano Puntoni
Stefano Puntoni
, 
Rebecca Walker Reczek
Rebecca Walker Reczek
, 
Markus Giesler
Markus Giesler
 et 
Simona Botti
Simona Botti
   | 26 oct. 2022
NIM Marketing Intelligence Review's Cover Image
À propos de cet article
Article précédent
Article suivant
Citez
Publié en ligne: 26 oct. 2022
Pages: 25 - 29
DOI: https://doi.org/10.2478/nimmir-2022-0013
Mots clés
© 2022 Stefano Puntoni et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
eISSN:
2628-166X
Langue:
Anglais
Périodicité:
2 fois par an
Sujets de la revue:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other
RSS Feed de la revue