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Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs

Stefano Puntoni

Stefano Puntoni

,

Rebecca Walker Reczek

Rebecca Walker Reczek

,

e

| 26 ott 2022

NIM Marketing Intelligence Review's Cover Image

NIM Marketing Intelligence Review

Volume 14 (2022): Numero 2 (November 2022)

MarTech and SalesTech

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Pubblicato online: 26 ott 2022

Pagine: 25 - 29

DOI: https://doi.org/10.2478/nimmir-2022-0013

Parole chiave
Artificial Intelligence (AI), Marketing Technology, Data Capture, Data Classification, Surveillance, Algorithmic Biases

© 2022 Stefano Puntoni et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.

eISSN:: 2628-166X
Lingua:: Inglese

Frequenza di pubblicazione:: 2 volte all'anno
Argomenti della rivista:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other

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