Consumer Experiences with Marketing Technology: Solving the Tensions Between Benefits and Costs

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| Oct 26, 2022

MarTech and SalesTech

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Stefano Puntoni

Professor of Marketing, Rotterdam School of Management Erasmus UniversityRotterdam, The Netherlands

Rebecca Walker Reczek

Berry Chair of New Technologies in Marketing Ohio State UniversityColumbus, USA

Markus Giesler

Professor of Marketing York UniversityToronto, Canada

Simona Botti

Professor of Marketing, London Business SchoolUK

Publication timeframe:: 2 times per year
Journal Subjects:: Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, other