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NIM Marketing Intelligence Review
Volume 13 (2021): Issue 2 (November 2021)
Open Access
Boycott or Buycott: The Aftermath of Corporate Activism
Nooshin L. Warren
Nooshin L. Warren
| Oct 22, 2021
NIM Marketing Intelligence Review
Volume 13 (2021): Issue 2 (November 2021)
Brand Activism
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Published Online:
Oct 22, 2021
Page range:
32 - 37
DOI:
https://doi.org/10.2478/nimmir-2021-0014
Keywords
Corporate Activism
,
Boycott
,
Buycott
,
Socio-Political Risks
© 2021 Nooshin L. Warren, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.