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When Humanizing Customer Service Chatbots Might Backfire

Rhonda Hadi

Rhonda Hadi

Saïd Business School, University of Oxford
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Hadi, Rhonda
  
Nov 15, 2019
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Published Online: Nov 15, 2019
Page range: 30 - 35
DOI: https://doi.org/10.2478/nimmir-2019-0013
Keywords
© 2019 Rhonda Hadi, published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Hadi, Rhonda
Saïd Business School, University of Oxford
Language:
English
Publication timeframe:
2 times per year
Journal Subjects:
Business and Economics, Political Economics, Public Finance and Fiscal Theory, Business Management, Marketing, Sales, Customer Relations, Management, Organization, Corporate Governance, Business Management, other
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