Login
Register
Reset Password
Publish & Distribute
Publishing Solutions
Distribution Solutions
Subjects
Publications
Journals
Books
Proceedings
Publishers
Blog
Contact
Search
Cart
EUR
USD
GBP
English
English
Deutsch
Polski
Español
Français
Italiano
Home
Journals
Marketing of Scientific and Research Organizations
Volume 43 (2022): Issue 1 (March 2022)
Open Access
Brand as a Customer Value Driver: Relationships with Customer Engagement
Grzegorz Maciejewski
Grzegorz Maciejewski
and
Piotr Krowicki
Piotr Krowicki
| May 09, 2022
Marketing of Scientific and Research Organizations
Volume 43 (2022): Issue 1 (March 2022)
About this article
Previous Article
Next Article
Abstract
References
Authors
Articles in this Issue
Preview
PDF
Cite
Share
Published Online:
May 09, 2022
Page range:
53 - 74
DOI:
https://doi.org/10.2478/minib-2022-0003
Keywords
brand equity
,
brand
,
customer perceived value
,
perceived value creation
,
customer engagement
© 2022 Grzegorz Maciejewski et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Grzegorz Maciejewski
Department of Market and Consumption, Faculty of Economics, University of Economics in Katowice
Piotr Krowicki
Department of Management, Faculty of Applied Sciences, WSB University