Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration
Szymon Michalak
Poznań University of Economics and Business, Institute of Marketing, Department of Product MarketingPoznań,
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and Paweł Bartkowiak
Poznań University of Economics and Business, Institute of Management, Department of Strategic ManagementPoznań,
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Jun 24, 2021
About this article
Published Online: Jun 24, 2021
Page range: 31 - 47
Received: Aug 25, 2020
Accepted: Mar 23, 2021
DOI: https://doi.org/10.2478/foli-2021-0003
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© 2021 Szymon Michalak et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
Michalak, Szymon
Poznań University of Economics and Business, Institute of Marketing, Department of Product MarketingPoznań
Bartkowiak, Paweł
Poznań University of Economics and Business, Institute of Management, Department of Strategic ManagementPoznań