Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration
Szymon Michalak
Poznań University of Economics and Business, Institute of Marketing, Department of Product MarketingPoznań,
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oraz Paweł Bartkowiak
Poznań University of Economics and Business, Institute of Management, Department of Strategic ManagementPoznań,
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24 cze 2021
O artykule
Data publikacji: 24 cze 2021
Zakres stron: 31 - 47
Otrzymano: 25 sie 2020
Przyjęty: 23 mar 2021
DOI: https://doi.org/10.2478/foli-2021-0003
Słowa kluczowe
© 2021 Szymon Michalak et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
Michalak, Szymon
Poznań University of Economics and Business, Institute of Marketing, Department of Product MarketingPoznań
Bartkowiak, Paweł
Poznań University of Economics and Business, Institute of Management, Department of Strategic ManagementPoznań