Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration
Szymon Michalak
Poznań University of Economics and Business, Institute of Marketing, Department of Product MarketingPoznań,
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y Paweł Bartkowiak
Poznań University of Economics and Business, Institute of Management, Department of Strategic ManagementPoznań,
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24 jun 2021
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Publicado en línea: 24 jun 2021
Páginas: 31 - 47
Recibido: 25 ago 2020
Aceptado: 23 mar 2021
DOI: https://doi.org/10.2478/foli-2021-0003
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© 2021 Szymon Michalak et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
Michalak, Szymon
Poznań University of Economics and Business, Institute of Marketing, Department of Product MarketingPoznań
Bartkowiak, Paweł
Poznań University of Economics and Business, Institute of Management, Department of Strategic ManagementPoznań