Consumer Innovativeness and Personal Characteristics – A Study Among the Inhabitants of the Poznań Agglomeration
Szymon Michalak
Poznań University of Economics and Business, Institute of Marketing, Department of Product MarketingPoznań,
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et Paweł Bartkowiak
Poznań University of Economics and Business, Institute of Management, Department of Strategic ManagementPoznań,
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24 juin 2021
À propos de cet article
Publié en ligne: 24 juin 2021
Pages: 31 - 47
Reçu: 25 août 2020
Accepté: 23 mars 2021
DOI: https://doi.org/10.2478/foli-2021-0003
Mots clés
© 2021 Szymon Michalak et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-ShareAlike 4.0 International License.
Michalak, Szymon
Poznań University of Economics and Business, Institute of Marketing, Department of Product MarketingPoznań
Bartkowiak, Paweł
Poznań University of Economics and Business, Institute of Management, Department of Strategic ManagementPoznań