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ECONOMICS
Volume 10 (2022): Issue 1 (June 2022)
Open Access
Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine
Tetiana Zatonatska
Tetiana Zatonatska
,
Oleksandr Dluhopolskyi
Oleksandr Dluhopolskyi
,
Tatiana Artyukh
Tatiana Artyukh
and
Kateryna Tymchenko
Kateryna Tymchenko
| Jun 29, 2022
ECONOMICS
Volume 10 (2022): Issue 1 (June 2022)
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Published Online:
Jun 29, 2022
Page range:
87 - 104
Received:
Mar 15, 2022
Accepted:
May 17, 2022
DOI:
https://doi.org/10.2478/eoik-2022-0005
Keywords
market segment
,
telecommunication sector
,
target
,
advertising
,
scoring models
,
big data
© 2022 Tetiana Zatonatska et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.