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Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine

Tetiana Zatonatska

Tetiana Zatonatska

Taras Shevchenko National University of KyivKyiv, Ukraine
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Zatonatska, Tetiana
, 
Oleksandr Dluhopolskyi

Oleksandr Dluhopolskyi

  • Higher School of Economics and Innovation (WSEI)Lublin, Poland
  • West Ukrainian National UniversityTernopil, Ukraine
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Dluhopolskyi, Oleksandr
, 
Tatiana Artyukh

Tatiana Artyukh

Taras Shevchenko National University of KyivKyiv, Ukraine
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Artyukh, Tatiana
 and 
Kateryna Tymchenko

Kateryna Tymchenko

Taras Shevchenko National University of KyivKyiv, Ukraine
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Tymchenko, Kateryna
  
Jun 29, 2022
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Published Online: Jun 29, 2022
Page range: 87 - 104
Received: Mar 15, 2022
Accepted: May 17, 2022
DOI: https://doi.org/10.2478/eoik-2022-0005
Keywords
© 2022 Tetiana Zatonatska et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Language:
English
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3 times per year
Journal Subjects:
Business and Economics, Political Economics, Economic Theory, Systems and Structures, Microeconomics, Macroecomics, Public Finance and Fiscal Theory
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