Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine

Publié en ligne: 29 juin 2022

Pages: 87 - 104

Reçu: 15 mars 2022

Accepté: 17 mai 2022

DOI: https://doi.org/10.2478/eoik-2022-0005

Mots clés

market segment, telecommunication sector, target, advertising, scoring models, big data

© 2022 Tetiana Zatonatska et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.