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Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine

Tetiana Zatonatska

Tetiana Zatonatska

Taras Shevchenko National University of KyivKyiv, Ukraine
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Zatonatska, Tetiana
, 
Oleksandr Dluhopolskyi

Oleksandr Dluhopolskyi

  • Higher School of Economics and Innovation (WSEI)Lublin, Poland
  • West Ukrainian National UniversityTernopil, Ukraine
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Dluhopolskyi, Oleksandr
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Tatiana Artyukh

Tatiana Artyukh

Taras Shevchenko National University of KyivKyiv, Ukraine
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Artyukh, Tatiana
 and 
Kateryna Tymchenko

Kateryna Tymchenko

Taras Shevchenko National University of KyivKyiv, Ukraine
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Tymchenko, Kateryna
  
Jun 29, 2022
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Published Online: Jun 29, 2022
Page range: 87 - 104
Received: Mar 15, 2022
Accepted: May 17, 2022
DOI: https://doi.org/10.2478/eoik-2022-0005
Keywords
© 2022 Tetiana Zatonatska et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Zatonatska, Tetiana
Taras Shevchenko National University of KyivKyiv, Ukraine
Dluhopolskyi, Oleksandr
Higher School of Economics and Innovation (WSEI)Lublin, Poland
West Ukrainian National UniversityTernopil, Ukraine
Artyukh, Tatiana
Taras Shevchenko National University of KyivKyiv, Ukraine
Tymchenko, Kateryna
Taras Shevchenko National University of KyivKyiv, Ukraine
Language:
English
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3 times per year
Journal Subjects:
Business and Economics, Political Economics, Economic Theory, Systems and Structures, Microeconomics, Macroecomics, Public Finance and Fiscal Theory
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