Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine

Pubblicato online: 29 giu 2022

Pagine: 87 - 104

Ricevuto: 15 mar 2022

Accettato: 17 mag 2022

DOI: https://doi.org/10.2478/eoik-2022-0005

Parole chiave

market segment, telecommunication sector, target, advertising, scoring models, big data

© 2022 Tetiana Zatonatska et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.