Forecasting the Behavior of Target Segments to Activate Advertising Tools: Case of Mobile Operator Vodafone Ukraine

Data publikacji: 29 cze 2022

Zakres stron: 87 - 104

Otrzymano: 15 mar 2022

Przyjęty: 17 maj 2022

DOI: https://doi.org/10.2478/eoik-2022-0005

Słowa kluczowe

market segment, telecommunication sector, target, advertising, scoring models, big data

© 2022 Tetiana Zatonatska et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.