The Possible Ways of Country Brand Communication and Their Classification Based on the POE Model

Published Online: Feb 07, 2020

Page range: 19 - 40

DOI: https://doi.org/10.2478/auscom-2019-0002

Keywords

country branding, country image, marketing communications, POE model

© 2019 Árpád Papp-Váry et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.