The Possible Ways of Country Brand Communication and Their Classification Based on the POE Model

Publié en ligne: 07 févr. 2020

Pages: 19 - 40

DOI: https://doi.org/10.2478/auscom-2019-0002

Mots clés

country branding, country image, marketing communications, POE model

© 2019 Árpád Papp-Váry et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.