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The Possible Ways of Country Brand Communication and Their Classification Based on the POE Model

Árpád Papp-Váry

Árpád Papp-Váry

Budapest Metropolitan UniversityHungary
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Papp-Váry, Árpád
 and 
Máté Farkas

Máté Farkas

Hungary
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Farkas, Máté
  
Feb 07, 2020
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Published Online: Feb 07, 2020
Page range: 19 - 40
DOI: https://doi.org/10.2478/auscom-2019-0002
Keywords
© 2019 Árpád Papp-Váry et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Cultural Studies, Genres and Media in Cultural Studies, Digital Media and Communication, Social Sciences, Communication Science, Communication Theory, Mass Communication, Public and Political Communication
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