The Possible Ways of Country Brand Communication and Their Classification Based on the POE Model

Publicado en línea: 07 feb 2020

Páginas: 19 - 40

DOI: https://doi.org/10.2478/auscom-2019-0002

Palabras clave

country branding, country image, marketing communications, POE model

© 2019 Árpád Papp-Váry et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.