The Possible Ways of Country Brand Communication and Their Classification Based on the POE Model

Pubblicato online: 07 feb 2020

Pagine: 19 - 40

DOI: https://doi.org/10.2478/auscom-2019-0002

Parole chiave

country branding, country image, marketing communications, POE model

© 2019 Árpád Papp-Váry et al., published by Sciendo

This work is licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 3.0 License.