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An Artificial Intelligence Prediction Approach for Behavioral Intentions of Health Tourism: a Protection Motivation Theory-based Perspective

Haijian Dai

Haijian Dai

Graduate School of Business, SEGi UniversityKota Damansara Malaysia, Malaysia
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Dai, Haijian
, 
See-Nie Lee

See-Nie Lee

Graduate School of Business, SEGi UniversityKota Damansara Malaysia, Malaysia
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Lee, See-Nie
 and 
Kim Mee Chong

Kim Mee Chong

School of Accounting and Finance, Faculty of Business and Law, Taylor’s University Lakeside Campus, No. 1Malaysia
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Chong, Kim Mee
  
Oct 04, 2024
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Published Online: Oct 04, 2024
Received: Jun 05, 2024
Accepted: Sep 07, 2024
DOI: https://doi.org/10.2478/amns-2024-2747
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© 2024 Haijian Dai et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Dai, Haijian
Graduate School of Business, SEGi UniversityKota Damansara Malaysia, Malaysia
Lee, See-Nie
Graduate School of Business, SEGi UniversityKota Damansara Malaysia, Malaysia
Chong, Kim Mee
School of Accounting and Finance, Faculty of Business and Law, Taylor’s University Lakeside Campus, No. 1Malaysia
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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