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An Artificial Intelligence Prediction Approach for Behavioral Intentions of Health Tourism: a Protection Motivation Theory-based Perspective

Haijian Dai

Haijian Dai

Graduate School of Business, SEGi UniversityKota Damansara Malaysia, Malaysia
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Dai, Haijian
, 
See-Nie Lee

See-Nie Lee

Graduate School of Business, SEGi UniversityKota Damansara Malaysia, Malaysia
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Lee, See-Nie
 and 
Kim Mee Chong

Kim Mee Chong

School of Accounting and Finance, Faculty of Business and Law, Taylor’s University Lakeside Campus, No. 1Malaysia
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Chong, Kim Mee
  
Oct 04, 2024
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Published Online: Oct 04, 2024
Received: Jun 05, 2024
Accepted: Sep 07, 2024
DOI: https://doi.org/10.2478/amns-2024-2747
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© 2024 Haijian Dai et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Language:
English
Publication timeframe:
1 times per year
Journal Subjects:
Life Sciences, Life Sciences, other, Mathematics, Applied Mathematics, General Mathematics, Physics, Physics, other
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