An Artificial Intelligence Prediction Approach for Behavioral Intentions of Health Tourism: a Protection Motivation Theory-based Perspective
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04 ott 2024
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Pubblicato online: 04 ott 2024
Ricevuto: 05 giu 2024
Accettato: 07 set 2024
DOI: https://doi.org/10.2478/amns-2024-2747
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© 2024 Haijian Dai et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Dai, Haijian
Graduate School of Business, SEGi UniversityKota Damansara Malaysia, Malaysia
Lee, See-Nie
Graduate School of Business, SEGi UniversityKota Damansara Malaysia, Malaysia
Chong, Kim Mee
School of Accounting and Finance, Faculty of Business and Law, Taylor’s University Lakeside Campus, No. 1Malaysia