An Artificial Intelligence Prediction Approach for Behavioral Intentions of Health Tourism: a Protection Motivation Theory-based Perspective
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04. Okt. 2024
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Online veröffentlicht: 04. Okt. 2024
Eingereicht: 05. Juni 2024
Akzeptiert: 07. Sept. 2024
DOI: https://doi.org/10.2478/amns-2024-2747
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© 2024 Haijian Dai et al., published by Sciendo
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Dai, Haijian
Graduate School of Business, SEGi UniversityKota Damansara Malaysia, Malaysia
Lee, See-Nie
Graduate School of Business, SEGi UniversityKota Damansara Malaysia, Malaysia
Chong, Kim Mee
School of Accounting and Finance, Faculty of Business and Law, Taylor’s University Lakeside Campus, No. 1Malaysia