An Artificial Intelligence Prediction Approach for Behavioral Intentions of Health Tourism: a Protection Motivation Theory-based Perspective
, oraz
04 paź 2024
O artykule
Data publikacji: 04 paź 2024
Otrzymano: 05 cze 2024
Przyjęty: 07 wrz 2024
DOI: https://doi.org/10.2478/amns-2024-2747
Słowa kluczowe
© 2024 Haijian Dai et al., published by Sciendo
This work is licensed under the Creative Commons Attribution 4.0 International License.
Dai, Haijian
Graduate School of Business, SEGi UniversityKota Damansara Malaysia, Malaysia
Lee, See-Nie
Graduate School of Business, SEGi UniversityKota Damansara Malaysia, Malaysia
Chong, Kim Mee
School of Accounting and Finance, Faculty of Business and Law, Taylor’s University Lakeside Campus, No. 1Malaysia