O artykule
Data publikacji: 30 kwi 2022
Zakres stron: 19 - 23
DOI: https://doi.org/10.2478/nimmir-2022-0003
Słowa kluczowe
© 2022 Craig Thompson et al., published by Sciendo
This work is licensed under the Creative Commons Attribution-NonCommercial 4.0 International License.
Thompson, Craig
Churchill-Bascom Professor of Marketing, Wisconsin School of Business, University of WisconsinMadison
Kumar, Ankita
Assistant Professor of Markets, Innovation and Design, Freeman College of Management, Bucknell UniversityLewisburg